GO! expands its customer app
Around ten months after its successful launch, the customer app from GO! Express & Logistics is now moving into phase two. The new release of GO! Express is now becoming even more international and will provide consignment information via push notifications.
The new customer app from GO! Express & Logistics has been available in app stores since March 2022 and is being actively used by customers since its launch. During its first few months, GO! Express has already recorded around six times more users than its predecessor did over an entire year as well as an increase of over 600% in the number of sessions carried out to date. This significant growth comes as no surprise to the Bonn-based express and courier service provider – due both to changes in user behaviour and to the company’s decision to roll out the app for both iOS and Android devices.
Push notifications
Push messages are an important addition. The user is now proactively notified when something changes in the status of their consignment. The user also has the opportunity to respond in the event that anything changes, such as the delivery location.
The user can, of course, continue to receive information about products and services or company news, as well as station data with direct contact options, via the app. The app displays content from the website in the news section. For product information, the user is directed to the GO! website.
Quick information in six languages
The “GO! Express” app is also becoming more international. In addition to German and English, language versions in Polish, Czech, Slovak and Danish are now also being added. But it’s not just the language that matters. Not only do users from the respective countries receive push notifications in their local language, but the content is also fully linked to the website of the local national subsidiary. This gives customers a direct overview of the products and services available in their country as well as an summary of their local GO! stations.
Further releases planned
The preparations for the next release of GO! Express are now in full swing. The plan is to link the consignment overview to the customer portal. Consequently, ordered consignments will be automatically synchronised with the app when the customer is logged in. This eliminates the need to re-enter consignment numbers.
Although the customer app may reduce the need for phone calls, GO! is not moving away from its unique selling point – customer service through local points of contact.
