German Design Award for GO! image film ‘It’s all about time’

  • Design quality wows the international jury of experts
  • Special mention in the audiovisual category
  • Perfect portrayal of the interplay between human and technology


Bonn, 24 November 2016. At this year’s German Design Awards, the image film titled ‘It’s all about time’ by express logistics service provider GO! was awarded a special mention. The outstanding quality of the three-minute film wowed the renowned competition’s jury of international experts, and the film was rewarded with an award in the audiovisual category.

The film uses emotions to make it clear that express logistics services play a decisive role in countless everyday situations. It uses impressive images to show not only unique services, but also the people who provide these services round the clock: the urgent delivery of a visa directly to the airport counter or a replacement part for the broken-down tractor in the field – without the tailored logistics solutions and the enthusiastic commitment of the GO! employees, many things around the world would grind to a halt. The film places the spotlight on these actions, which normally go unnoticed in the background, along with the ingenious logistics.

The stories centre on the slogan ‘It’s all about time’, which reflects the strengths and values of GO! Express & Logistics. Time is a Unique selling point, because GO! takes on deliveries that no one else is willing to. ‘No matter what is needed, we deliver it quickly and reliably round the clock – 365 days a year. Our services have long been adapted to the needs of our customers, and can therefore no longer be described as standard solutions,’ says Ulrich Nolte, managing director of GO! Express & Logistics (Deutschland) GmbH.

The jury praised the expert design of the film and will present the award at Ambiente, the world’s leading trade fair for consumer goods, which takes place from 10 to 14 February in Frankfurt (Main).

The German Design Award is presented annually by the German Design Council and is among the world’s most respected design competitions. It is an independent and internationally active institution that supports companies in their efforts to efficiently communicate design expertise and, at the same time, seeks to grow the broader public’s understanding of design. Established as a foundation in 1953 on the initiative the of the German Bundestag, the German Design Council advocates for good design through its competitions, exhibitions, conferences, seminars and publications. The group of patrons includes more than 220 German and foreign companies which employ more than two million people.

Watch the film here:

About GO! Express & Logistics – quality leader in the CEP market

GO! Express & Logistics provides overnight shipping services, 365 days a year, for anything that needs to arrive in perfect condition, safely and on time. The mid-market company, which was set up as a consortium by eight experienced couriers in 1984, has been expanding its extensive portfolio of logistics solutions for 40 years without becoming part of a corporation. Some 1,400 employees and more than 1,700 drivers and couriers work day in, day out to ensure the safe transport of over 10 million shipments a year (2023) – from urban cycle couriers right through to global express shipping operations. The product portfolio covers all customer-focused logistics services – from overnight express shipments through to full supply chain management. Performance rates currently stand at an excellent 99.43 per cent delivery rate on the first attempt and an impressive 0.02 per cent damage rate (both 2023). The company is further certified in quality management to DIN EN ISO 9001:2015, in environmental management to DIN EN ISO 14001:2015 and holds certification in GDP compliance (good distribution practice).

Comprising a partner network with over 100 GO! stations in Europe, GO! Express & Logistics is an award-winner for the best customer service under package / courier services (WirtschaftsWoche) and ranks among the top 1 per cent of training companies in Germany. As such, the company is regarded as a quality leader in the CEP market with high levels of customer loyalty, exceptional customer service and excellent recommendation rates. GO! is especially proud of its high employee satisfaction and their ratings, which have made GO! a ‘Top Company’ and an ’Open Company’ on kununu.

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Press contact for GO! Germany

Andrea Wagner-Neumann | Senior PR Consultant

Bartenbach AG | Kaufmannshof 1 | 55120 Mainz | Germany

Phone: +49 6131 91098-31 | Email: