GO! to remain main sponsor of Sebastian Brendel until the 2020 Olympics

Bonn, April 20, 2017. The Bonn-based express and logistics services provider GO! and professional canoeist Sebastian Brendel are continuing their collaboration until the next Olympic Games, in Tokyo in 2020. The sponsoring contract supports this outstanding athlete, and at the same time helps to put the spotlight on canoeing as a sport.

At the beginning of the year, the express and logistics services provider GO! extended its contract as the main sponsor with Sebastian Brendel, the figurehead of canoeing in Germany. The contract will run until the 2020 Olympic Games in Tokyo, at which the canoeist will attempt to win his fourth Olympic gold medal. It includes financial support as well as non-cash benefits in order to provide the athlete with the best possible conditions for training and competing.

Brendel has been competing nationally and internationally with his GO! branded racing canoe and logo on the paddle for several years now. In return the athlete is a brand ambassador for the logistics expert. ‘As a top athlete, Sebastian Brendel embodies our brand values of reliability, dynamism and speed, which makes him perfect for our company,’ explains Ulrich Nolte, CEO of GO! Deutschland GmbH. ‘The many competitions are the perfect opportunity for presenting our company to a large audience. Sebastian Brendel is an extremely popular figure with whom we very much enjoy working at internal events as well,’ he continues.

Niche sports need sponsors


Having won gold at the 2012 Olympic Games in London, two gold medals at the 2016 Olympic Games in Rio de Janeiro, five world championship and nine European championship titles, Brendel is already one of the most successful water sportsmen of all times. Despite the success story of this ‘Potsdamer by choice’, and success story of German canoeing overall, it remains a niche sport. Sponsors from the world of industry such as GO! Express & Logistics offer athletes the space to prepare optimally for competing. Further successes, and the associated increase in attention in the media beyond the competition, enable the athletes to secure an income and to anchor this highly traditional sport as a popular sport in the long term.  By supporting Germany’s best known canoeist, GO! hopes to play a part in achieving this aim.

About GO! Express & Logistics – quality leader in the CEP market

GO! Express & Logistics provides overnight shipping services, 365 days a year, for anything that needs to arrive in perfect condition, safely and on time. The mid-market company, which was set up as a consortium by eight experienced couriers in 1984, has been expanding its extensive portfolio of logistics solutions for 40 years without becoming part of a corporation. Some 1,400 employees and more than 1,700 drivers and couriers work day in, day out to ensure the safe transport of over 10 million shipments a year (2023) – from urban cycle couriers right through to global express shipping operations. The product portfolio covers all customer-focused logistics services – from overnight express shipments through to full supply chain management. Performance rates currently stand at an excellent 99.43 per cent delivery rate on the first attempt and an impressive 0.02 per cent damage rate (both 2023). The company is further certified in quality management to DIN EN ISO 9001:2015, in environmental management to DIN EN ISO 14001:2015 and holds certification in GDP compliance (good distribution practice).

Comprising a partner network with over 100 GO! stations in Europe, GO! Express & Logistics is an award-winner for the best customer service under package / courier services (WirtschaftsWoche) and ranks among the top 1 per cent of training companies in Germany. As such, the company is regarded as a quality leader in the CEP market with high levels of customer loyalty, exceptional customer service and excellent recommendation rates. GO! is especially proud of its high employee satisfaction and their ratings, which have made GO! a ‘Top Company’ and an ’Open Company’ on kununu.

For more information, see: general-overnight.com


Press contact for GO! Germany

Andrea Wagner-Neumann | Senior PR Consultant

Bartenbach AG | Kaufmannshof 1 | 55120 Mainz | Germany

Phone: +49 6131 91098-31 | Email: pr@general-overnight.com