Alles geht!
Key Account Management
PRESS INFORMATION
25. February 2004
GO! General Overnight pursue their expansion strategy with Key Account Management - they will have centralised customer care for national companies and major clients
Bonn. The medium-sized express logistics company GO! General Overnight are taking a major leap. By implementing a Key Account Management system, GO! General Overnight Service (Deutschland) GmbH are facing up to the requirements of nationwide company networks and major clients with high despatch volumes. Matthias Fritsche (38) is the man to take on the task of developing centralised customer care at GO!, who have a great reputation for quality. This is a significant step towards extending GO!'s lead in the medium-sized CEP market.
For companies operating throughout the country, who may be set up as groups or networks, GO!'s Key Account Management division will make it the perfect partner to satisfy their logistical requirements. In the future, such clients will be tended to from a single, central point at the company's Bonn head office. Orders will continue to be managed through a decentralised system, via GO!'s associate companies and partner network both nationally and internationally, with the quality that they have become known for.
Key Account Manager Matthias Fritsche has been working in the CEP market for 15 years, including with TNT distribution depots and the old EMS courier company. In recent times he ran his own national and international mailing operation. Fritsche's first tasks as he develops the Key Account Management system will be to assess client potential and to bundle customer care at a central level. GO!'s regional partners will be able to benefit from using appropriate contractual conditions when managing consignments. Fritsche explains, "This is GO!'s way of making it easier to deal with modern group and company structures as equal partners."
GO! MD Norbert Suttarp says that setting up this Key Account Management system will make a significant contribution towards building the GO! brand, "This constitutes a flexible response to the challenge of economic globalisation and consolidation. At the same time, we're sticking to our strategy of pursuing high quality through decentralised organisational structures. Key Account Management will bring us one step nearer to the industry's 'Big Five', and give us a real chance to gain further market share."
About GO! General Overnight
GO! General Overnight Service (Deutschland) GmbH are a group of medium-sized courier service providers with 15 companies in Germany. The enterprise employs over 600 staff and 3,000 couriers in over 60 depots throughout Germany, and has 70,000 customers. Globally, GO! works with over 200 partner depots.
2004 is a company anniversary in two respects - The overnight express system began life as ADK ("Arbeitsgemeinschaft der Kurierdienste) in 1984. In 1994 the network made the decision to operate under the name GO! General Overnight.
Since those beginnings, GO! have become the market leader amongst medium-sized enterprises in Germany, and are now the leader in terms of quality in the CEP sector. Overnight delivery continues to be the core business of the express system. The many additional and added value services fall under the suffix 'Express and Logistics' since the umbrella branding strategy was launched with some vigour, early in 2002.
The seeds have already been planted for the future - the greater international involvement, vigorous pursuit of superior quality standards and strategic partnerships entered into in the recent past ensure that GO! will continue to be highly ranked in the express market.
For further information, please browse to www.general-overnight.com
GO! press contact:
Sonja Uher • Laub & Partner GmbH
Kedenburgstr. 44 • 22041 Hamburg
Tel. +49 - (0)40-656 972-12 • Fax +49 - (0)40-656 972-50
E-mail: sonja.uher@laub-pr.com
Kerstin Wenzel • GO! General Overnight GmbH
Am Hofgarten 20 • 53113 Bonn • Germany
Tel. +49 - (0)228-24 393-30 • Fax +49 - (0)228-24 393-19
E-mail: kerstin.wenzel@general-overnight.de
